Contents lists available at growingscience bridging social media content and re-purchasing behavior: the mediation role of

HIGHLIGHTS

• who: surface from the School of and Creative Design, SEGi University, Petaling Jaya, Selangor, Malaysia have published the paper: Contents lists available at GrowingScience Bridging social media content and re-purchasing behavior: The mediation role of, in the Journal: (JOURNAL)
• what: To fill the gaps mentioned, this study aimed to test whether E-WOM and Interactivity can act as a mediator between social media content and consumer repurchase decisions of beauty products. Based on the above discussion, this study proposed that: H1: Social media content positively affects consumers` repurchase intention. According to Hair, Risher, Sarstedt . . .
  

   

  

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