Contents lists available at growingscience examining the effect of interaction e-wom and relations: assessing the mediating role of

HIGHLIGHTS

• who: surface from the College of Communication and, Al Ain University, Abu Dhabi Campus, POBox, Abu Dhabi, United Arab Emirates have published the article: Contents lists available at GrowingScience Examining the effect of interaction E-WOM and relations: Assessing the mediating role of, in the Journal: (JOURNAL)
• what: This study was examined to assess the effect of interaction and electronic word of mouth on and This study also examined the mediating role of as well. For the analysis of data the SEM technique was adopted and the tool used for this purpose was Smart PLS . . .
  

   

  

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