HIGHLIGHTS
SUMMARY
The first, and key, variable in the model is the artificial_intelligence network (AIN). Indirect effects relate to increasing product value by stimulating the use of the correspondent product as well as the valorization of its complements (Boudreau, 2012; Clements and amp; Ohashi, 2005; Church et_al, 2008). Marlowe ((1986), cited by Garg et_al, 2020), presents SI as the ability to understand the behaviors, thoughts, and feelings of ourselves and others in specific social circumstances. AI is considered a basic tool, enabling platforms to generate a mutual-user value (Gregory et_al, 2020; Russo et_al, 2021). Networks . . .
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