HIGHLIGHTS
- who: surface from the Universitas Prima Indonesia have published the Article: Contents lists available at GrowingScience The effect of and word of mouth on and in creative economic business, in the Journal: (JOURNAL)
- what: This study examines and analyzes the influence of Social Media and Word of mouth on Buying Interest through Brand Image in the Creative Economy Business in Medan City.
- how: To determine the number of unknown populations the Cochran formula is used in determining the sample as follows the minimum number of samples that must be used in the study . . .
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