HIGHLIGHTS
- who: surface from the State University of Malang, Indonesia have published the research work: Contents lists available at GrowingScience The effect of SerQual eWOM on mediated by, in the Journal: (JOURNAL)
- what: The survey has found positive and significant correlation between SerQual and Brand Image (CR=6.893, p=.000). The results of the study have also indicated that there was a positive and significant relationship between Brand Image and Brand Trust (CR=2.786, p3=30.005).
- how: The implementation of research was carried out in Indonesia especially in the city of . . .
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