HIGHLIGHTS
- who: surface from the Department of Management and Jaya Launch Pad, Universitas Pembangunan Jaya, Indonesia have published the Article: Contents lists available at GrowingScience The effects of and on decisions through social media, in the Journal: (JOURNAL)
- what: The aim of this study is to examine the effect of and variables on consumer decisions to shop online and also decisions on In this study, hypothesis one was determined as follows: H1: Brand ambassador affects consumer purchase decision. From the results of several previous studies, it was found that buying decisions are factors that influence the . . .
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