HIGHLIGHTS
- who: surface from the Faculty of Commerce and Tourism, Industrial University of Ho Chi Minh City, Vietnam have published the article: Contents lists available at GrowingScience The influence of social media marketing activities on customer loyalty: A study of e-commerce industry, in the Journal: (JOURNAL)
- what: Social media marketing includes a variety of value-added actions with the primary goals of informing, promoting, and establishing credibility in the digital marketplace (Dwivedi and amp; McDonald, 2020). The results of the survey show where improvements may be made to the level of service offered to clients . . .
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