Contextual factors that may impact on the development and implementation of the sugary drinks policy comment on “understanding marketing responses to a tax on sugary drinks: a qualitative interview study in the united kingdom, 2019”

HIGHLIGHTS

SUMMARY

Considering these limitations, the results of this study showed that interviewees stated that the sugary drinks regulation can lead to various strategies in the industry`s marketing activity. That is, it can either have no impact which results in the industry introducing no changes or it can lead to changes in marketing activity prompted by the impact on sales, which can conflict or align with public health objectives. Corporate Political Activity Aware of the media`s influence on policy changes, sugary drinks corporations engage in media campaigns to ensure the strong presence of Industry . . .

 



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