HIGHLIGHTS
- What: This study provides a thorough analysis of the relationship that exists between and By combining existing knowledge examining empirical data and providing insights into the possible consequences and uses for organizations this research seeks to shed light this complex relationship. The research design combined both qualitative and quantitative methodologies providing for a holistic knowledge of the Findings indicate that within the ever-changing and dynamic realm of business has developed as a strategic instrument for the purpose of defining and cultivating consumer loyalty. This research has provided evidence to support the notion that CSR--+ has transitioned . . .
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