HIGHLIGHTS
- who: HP Prodesk from the Postgraduate MDP Student University of Peradeniya, Sri Lanka have published the paper: Corresponding author: Swaris W.D.K.J.N., Email: kjnilinaswaris, in the Journal: (JOURNAL)
- what: This study was designed to examine the relationship between personality traits and preferences of consumers towards online / in store shopping. The aim of the study was to develop more sophisticated methods to 62 It was discovered that the people who possess higher levels of self-efficacy as well as people who are risk-taking and open to new experience are more disposed to . . .
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