Covid-19 health communication strategies for older adults: chatbots and traditional media

HIGHLIGHTS

  • What: The study aimed to compare the attitudes of older and younger adults towards HealthBuddy+ chatbot as a provider of information about COVID-19, to examine what information about COVID-19 both groups are looking for, and determine their eHealth competencies. Most older adults in the study have never come across a chatbot (83%) and believe that a chatbot is not a reliable source of information about COVID-19 (33%) or have no opinion in this regard (48%). The study showed that, unlike the younger group, most older respondents had never had contact with any chatbot. This . . .

     

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