Covid-washing in us food and beverage marketing on twitter: content analysis

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SUMMARY

    A content analysis of Australian-based social media posts from Australian food and beverage companies during the pandemic showed that 100% of unhealthy food and beverage parent companies included "COVID-washing" marketing techniques-the use of COVID-19-related themes (eg, social distancing) to market products. No studies, however, have evaluated how food and beverage companies used COVID-washing on social media posts in the United_States or analyzed the nutritional content of advertised food and beverage products. Most of the world`s largest food companies are from the United_States (eg, 5 of the top . . .

     

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