HIGHLIGHTS
- who: WMAs promoted women`s independence and colleagues from the School of International Studies, Zhejiang University, Hangzhou, China have published the article: Critical Discourse Analysis of Wechat Stores` Advertisements in Cosmetics and Skinu2010Care Products --, in the Journal: (JOURNAL)
- what: Following the research goals of identifying women`s image that WMAs constructed and the analyzing schemes of CDA, the analysis followed three steps: First, analyzing the textual features of WMAs in skin-care products and cosmetics; Second, exploring the intentions of constructing such discourse based on these characteristics of advertisements; Third, linking the intentions with the . . .
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