HIGHLIGHTS
SUMMARY
The exchange of ideas and experiences, the cultural "mix" that is consubstantial to cities, has meant an enormous positive externality for society as a whole, to the point of Jane Jacobs` affirmation "The city, the wealth of nations", which perfectly summarises this powerful idea. The notion of the prosumer-term coined by Alvin Toffler in the 80`s to describe the increasing integration of consumers into the process of cultural production (Hesmondhalgh 2010)-and the lesser univocity between generator and consumer of culture recommend that the analysis should not focus on the concept of . . .
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