Cultural intelligence and sales performance in online insurance marketing: evidence from a chinese insurance firm

HIGHLIGHTS

  • who: Guochen Pan from the Wuhan University, Taichung, Taiwan have published the paper: Cultural intelligence and sales performance in online insurance marketing: evidence from a Chinese insurance firm, in the Journal: (JOURNAL)
  • what: The research objective of this article is threefold. Literature on the study of CQ largely focus on the influence of CQ on the adaptation to cross-cultural work changes (Li, 2020; Setti et_al, 2022) or the performance of cross-cultural work (Charoensukmongkol and Pandey, 2020; Delpechitre and Baker, 2017). In this paper, the validity of the questionnaire was studied with factor analysis . . .

     

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