HIGHLIGHTS
- who: User experience and collaborators from the University, Madrid, Spain have published the Article: Cultural tourist and user experience with artificial intelligence: a holistic perspective from the Industry 5.0 approach, in the Journal: (JOURNAL) of 11/Nov/2021
- what: The aim of this paper is to analyse the future of the implementation of artificial intelligence (AI) technologies in services provided by cultural institutions (e_g museums exhibition halls and cultural centres) from experts` cultural tourists` and users` point of view under the Industry approach. The research was conducted using a qualitative approach which was based . . .

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