Current research status on fan economy at home and abroad

HIGHLIGHTS

• What: The insights garnered from this study aim to elucidate the evolving landscape of consumer-fan practices and its broader impact on the cultural and economic aspects of today`s globalized society. The focus of this branch is to study the commercial value generated by the celebrity economy and how the personal brand of celebrities affects the consumer behavior of fans. By scrutinizing the mechanisms through which social media platforms contribute to the growth and sustainability of the fan economy, the research aims to offer valuable insights into the evolving landscape of digital fandom and its implications . . .
  

   

  

  If you want to have access to all the content you need to log in!

  Thanks :)

  Username or Email

  Password

  Remember me

  Lost your password?

  If you don't have an account, you can create one here.