HIGHLIGHTS
- What: This study explores the adoption of a customer data platform (CDP) in German companies. The findings of this study have explored key benefits and challenges for German organizations that are considering a CDP implementation and thereby contributed to practical knowledge.
- Who: Sofiane Blidi: Learning beyoND Class from the Heilbronn University of Applied Sciences Germany have published the paper: © Center for Promoting Education and Research (CPER) USA www.cpernet.org, in the Journal: (JOURNAL)
- Future: Future studies can explore this more in-depth for instance per industry. The authors suggest that future research . . .
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