HIGHLIGHTS
- who: Wenjia Li from the College of Communication and Art Design, University of Shanghai for Science and Technology, Shanghai, China have published the paper: Customer Engagement Around Cultural and Creative Products: The Role of Social Identity, in the Journal: (JOURNAL)
- what: The focus of this study is on how social identity influences engagement behaviors with brands among members of user-created interest-based communities. The authors propose that each dimension exerts a positive effect on CE behaviors, and that the cognitive, affective, and evaluative dimensions are first-order construct components of a secondorder social identity . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.