Customer satisfaction through accounting practices in the hotel industry 2020)

HIGHLIGHTS

• who: Hassan Danial from the SIDMA College, Universiti Malaysia, Universiti Malaysia, Universiti Malaysia have published the paper: Customer Satisfaction through Accounting Practices in the Hotel Industry 2020), in the Journal: (JOURNAL)
• what: This study investigates customer satisfaction through management accounting practices to provide a better understanding of the form of current practices and the related antecedent factors associated with the hotel industry in Malaysia. This study reveals that 62.5 percent of the hotels are categorized as small size hotels. This research reveals that the intensity market competition and technology to 521 have moderate effect . . .
  

   

  

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