HIGHLIGHTS
- who: Sanjit K. Roy from the (UNIVERSITY) have published the Article: Customersu2019 motives to co-create in smart services interactions, in the Journal: (JOURNAL)
- what: The aim of this study is to address this gap in the literature and thereby identifying customers` motives to engage in value cocreation process in case of smart services. Subsequently, the paper presents data_analysis and discusses the results. Drawing on and extending SDL, in this study the authors propose that customers can co-create value because of their interactions with various actors (e_g, service firms, technology, smart objects) in the . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.