HIGHLIGHTS
- What: This study investigated the impact of characteristics specifically on consumer and behaviours. Indicate the products can evoke thereby This research provides valuable insights into the dynamics of consumer specifically elucidating the role of characteristics such as in responses. The authors propose that cute product can increase donating behavior. The authors propose through the prosocial motivation consumers would like to consume more cute product for helping others in the society.
- Who: Cute Product et al. from the Shanghai Shangde Experimental School, Xiuyan Rd, KangqiaoTown, China have published the research work: Cuteness Catalyst: Fostering Pro-Social . . .
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