HIGHLIGHTS
- What: The aim of implicit collection is to collect content related to the survey object, and it is easier to track interactive information . The research shows how customers` role in the social network of a cashback site determines customer behavior and business activity on the site.
- Who: Chen Sun from the Department of Economics and Management, Zhicheng College, Fuzhou University, Fuzhou, China have published the paper: Data Analysis of Customer Segmentation and Personalized Strategy in the Era of Big Data, in the : Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
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