Days-of-the-week effect in temporal judgments

HIGHLIGHTS

• who: Lembregts et al. from the Rotterdam School of Management brownbag seminar series, and the C The Author(s) Published by Oxford University Press behalf of Journal of Consumer Research, Inc have published the article: Days-of-the-Week Effect in Temporal Judgments, in the Journal: (JOURNAL) of July/13,/2022
• what: The authors propose, however, that the days-of-the-week framing versus the dates framing, will activate different implicit scales in consumers` memory. Short Durations and Narrow-Span Implicit Scales Finally, the authors propose that the association between the days-of-the-week . . .
  

   

  

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