Defining the “hip factor”: analysis of location properties, sns usage, and other “hip-place” characteristics that influence visitor satisfaction

HIGHLIGHTS

SUMMARY

"Hip place" is a neologism that combines "hip" and "place" to mean a cool or trendy place with a unique personality (as of 2018, "hip place", a new term used as a buzzword in Korea, was used 5.2 times more than in the previous year, replacing "hot place" as the most frequently used term to describe popular spots ). The rise of hip places affects the vitality of commercial districts in Korea; however, the factors that give places their hip factor-the factors that make a place "hip"-are different from those traditionally considered . . .

 



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