HIGHLIGHTS
- who: Chunqu Xiao from the University, China have published the Article: Dense is not green: How visual density influences greenness evaluation on environmentally friendly products, in the Journal: (JOURNAL)
- what: This study explores the impact of the visual density of environmental protection products on consumer evaluation. The aim of Experiment 1 was to test the effect of visual design density on consumers` green product evaluation (H1). After being informed about the purpose of the research and study procedures, participants were randomly assigned either to high visual design density situations or to low visual design density . . .
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