Design of sponsored search auction mechanism for federated learning advertising platform

HIGHLIGHTS

  • who: Hong Jiang et al. from the School of Management, Shenzhen Polytechnic, Shenzhen, China School of Information, Beijing Wuzi University, Beijing, China have published the Article: Design of Sponsored Search Auction Mechanism for Federated Learning Advertising Platform, in the Journal: Computational Intelligence and Neuroscience of 19/01/2022
  • what: To resolve the above problems, the authors propose a new mechanism, called Federated Sponsored Search Auction Mechanism (FSSA), which is specific to the scenario of federated learning. The authors propose a new ranking index-ranking scores-which considers both the bids and historical average contributions of . . .

     

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