HIGHLIGHTS
- What: This can distract from the mascot`s face, which should be the main focus. This research provides a basis for further developing promotional strategies using mascots as the main element in regional tourism campaigns.
- Who: Identity et al. from the Universitas Potensi Utama, Medan, Indonesia have published the research: http://jiss.publikasiindonesia.id/ Designing Brand with Mascot Media from Tapanuli, in the Journal: Journal of Indonesian Social Sciences Vol. 5, No. 11, November 2024 of /2024/
- How: Observations were made to collect data and information needed by the author related to mascot . . .
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