HIGHLIGHTS
- What: This study provides valuable theoretical and practical insights into consumer purchasing patterns regarding eco-friendly products. This study examines the elements influencing consumer willingness to purchase ecofriendly skincare products offered by N`PURE, using attitude as a mediator.
- Who: Ida Royani from the Universitas Mercu Buana, Indonesia have published the article: Journal of Applied Business, Taxation and Economics Research (JABTER), in the Journal: (JOURNAL)
- How: Purposive sampling was employed for sample selection and the analysis was conducted usingstructural equation modeling (SEM) with the SmartPLS analytical tool.
SUMMARY
Based . . .
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