HIGHLIGHTS
- who: K. R. Lybarger and collaborators from the Kansas University Agricultural Experiment Station and have published the article: Determination of Consumer Color and Discoloration Thresholds for Purchase of Retail Ground Beef When Evaluating Multiple Days of Display Simultaneously, in the Journal: (JOURNAL)
- what: The aim of this study was to identify the threshold for color and discoloration for consumers to purchase ground beef in a simulated retail display and to determine the best objective measurement to predict consumer purchase intent. The models showed that each of the objective measures evaluated were predictors of consumer purchasing . . .
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