HIGHLIGHTS
- who: Mengmeng Liu and colleagues from the Business School, University of New South Wales (UNSW), Sydney, NSW, Australia have published the research work: Determining the Role of Fast Fashion Industry Sustainability: The Mediating Role of Purchase Intention, in the Journal: (JOURNAL)
- what: The study shows that the celebrity`s desirable characteristics (i.e., trustworthiness, attractiveness, credibility, and expertise) harness the brand advertising (Lou and Yuan, 2019), thereby influencing the consumers` decisions. Given the illustration, the study shows that celebrity trustworthiness plays a critical role in fostering the consumers` purchases (Thomas and Johnson, 2019). Based on . . .
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