HIGHLIGHTS
- who: HaeJin Seo and collaborators from the Pusan National University, Busan, Korea have published the paper: Differential Impact of Customer Equity Drivers on Satisfaction: The Case of Chinau2019s Telecommunications Industry, in the Journal: (JOURNAL)
- what: This study investigated the impact of the three equity drivers on customer satisfaction. Given that customer satisfaction is a leading indicator of future customer purchasing behavior (Fornell 1992; Rust, Zahorik, and Keiningham 1995; Oliver 1999; Seiders et_al 2005; Yi and Lee 2007), this study analyzes the relationship between the three equity drivers and customer satisfaction. This study provides the possibility . . .
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