HIGHLIGHTS
- who: JEL Code O et al. from the technological platforms technological platformsPontifícia Universidade Católica Minas Gerais, Belo Horizonte, MG, Brazil have published the article: Diffusion of Innovation in Technological Platforms: The Uber Case, in the Journal: (JOURNAL)
- what: A search carried out by the authors of this paper using international databases did not reveal any research seeking to understand the evolution of the innovation diffusion curve, considering all the profiles investigated here. The model conceives adoption as a stage result derived from the intensity of motivations, thoughts, and emotions. Only questions strictly related . . .
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