Digital destination matching: practices, priorities and predictions

HIGHLIGHTS

  • who: Mary-Ann Cooper and collaborators from the Instituto Profesional de la Fundacion Duoc UC de la Pontificia Universidad Católica, International Chair in Ecotourism Research (Emeritus), Griffith University, Gold Coast, Australia have published the Article: Digital Destination Matching: Practices, Priorities and Predictions, in the Journal: Sustainability 2021, 13, 10540. of /2021/
  • what: As each of these commentaries demonstrates, the concept of destination matching can trigger new conjectures relevant to tourism marketing; and these can point towards potential new research topics and directions, beyond the many already addressed within the fields of destination choice and . . .

     

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