HIGHLIGHTS
- who: Agus Masrianto and colleagues from the School of Business, IPB University, Bogor, Indonesia have published the Article: Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability, in the Journal: (JOURNAL)
- what: The ability of a company to plan implement and manage to increase its competitiveness in the eyes of consumers is referred to as This research presents a utilization index (DMUI) to evaluate and improve a company's DMUI is made up of three components: the innovation ecosystem readiness the adoption of and the company's transformation. More specifically, this study . . .
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