HIGHLIGHTS
- who: Rekha Dahiya and collaborators from the Faculty of Commerce and, SGT University, Gurugram, India, and have published the research: Discriminant analysis application to understand the usage of digital channels while buying a car, in the Journal: (JOURNAL)
- what: The results of the study revealed that Website and YouTube were used for being compatible. The study reveals that car buyers are making ample usage of digital channels wherein website is the most used digital channel and smartphones are the most used digital devices used by the car buyers. As per the research of MIT , companies . . .
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