Do book consumers discriminate against black, female, or young authors?

HIGHLIGHTS

SUMMARY

Decisions about advances, advertising budgets, and other decisions about book production and distribution are based on expectations of a book`s or an author`s performance in the market. An example of the gig economy or platform-based economy, indie publishing enables authors to market directly to consumers without the Discrimination in book consumption mediation of a publisher. Female authors` books have been consistently priced lower than those of their male counterparts, and female-dominated genres like romance have also been priced lower, regardless of Discrimination in book consumption author gender. While the respondents . . .

 



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