Do colored cells in risk matrices affect decision‐making and risk perception? insights from randomized controlled studies

HIGHLIGHTS

• who: Ruri Proto and collaborators from the Mathematical Statistics, University of Cambridge, Cambridge, UK have published the Article: Do colored cells in risk matrices affect decisionu2010making and risk perception? Insights from randomized controlled studies, in the Journal: (JOURNAL)
• what: While this study shows that the risk matrix format has advantages over a coloronly format due to the additional information it presents, there is no consideration of the potential psychological effects of adding colors to otherwise blank risk matrices. The authors draw from fuzzy-trace theory (Reyna and amp; Brainerd, 1995) and investigate empirically whether adding . . .
  

   

  

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