Do k-pop consumers’ fandom activities affect their happiness, listening intention, and loyalty?

HIGHLIGHTS

• What: This study examines the influence of K-pop consumers` (online/offline) fandom activities on and contemporary Christian music (CCM) and does so considering two base theories: activity theory and the content theory of motivation. The authors focus on global consumers of K-pop (people with experience in research agencies namely Entrust Survey and META G DATA lnc. This study examines the effect of the K-pop idol syndrome and fandom activities, which have evolved to resemble a form of religion, on the happiness, CCM listening intention, and CCM loyalty of K-pop consumers. This study proposes . . .
  

   

  

  If you want to have access to all the content you need to log in!

  Thanks :)

  Username or Email

  Password

  Remember me

  Lost your password?

  If you don't have an account, you can create one here.