Does culture influence online customer engagement of university stakeholders: pandemic perspective

HIGHLIGHTS

• who: JEL classu0456fu0456catu0456on M and collaborators from the , March, September Audience engagement on Facebook after COVID-19. Official Facebook pages of the leading universities in EaP countries differ much in the number of followers. The least popular are Yerevan State Medical University (YSMU, Armenia) and Brest State Technical University (BSTU, Belarus). They have about , fans each. In comparison, most Georgian universities have more than , fans (see Table, ). As seen from Table, the extent to which universities attract and retain followers on their Facebook pages differs much for analyzed have published the article: DOES CULTURE INFLUENCE ONLINE CUSTOMER . . .
  

   

  

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