HIGHLIGHTS
- who: Xiaolong Wei and colleagues from the College of Business Administration, Chonnam National University, Gwangju, Korea have published the research: Does Perceived Advertising Value Alleviate Advertising Avoidance in Mobile Social Media? Exploring Its Moderated Mediation Effects, in the Journal: Sustainability 2022, 14, 253. of /2022/
- what: This research attempts to verify the importance of by investigating its moderated mediation effect on the links between those endogenous variables. If advertising impedes the main goal, such as by popping up at irregular intervals in mobile social media, it will be an interruption, which can easily lead to . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.