HIGHLIGHTS
- who: Lenovo User from the Department of Economics, University of Parma, Italy have published the article: Does Shopping Preparation influence Consumer Buying Decisions? E-mail:, in the Journal: (JOURNAL)
- what: Starting from these considerations, the work intends to explore the relationship between pre-shopping behaviour and shopping behaviour in-store, with the aim to understand which pre-trip activities are developed and how they influence impulse purchases. The research shows that the „professionals‟ use the promotion as a sort of guide in store (like a shopping list) for searching products and brands. Despite these considerations . . .
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