Does social media use affect consumers` purchase intention

HIGHLIGHTS

• What: This research investigates various aspects of how affects adolescents` to sociocultural and economic factors idealized portrayals of lifestyles and possessions can create aspirations that surpass one`s financial means leading to feelings of inside financial strain. This study examines how mediates consumer engagement industry-specific influences trust-building processes through peer communication channels across different countries` perspectives as well as brand attitude formation among teenagers who are consumers with unique dynamics. The aim of this study is to investigate how social networking site attractiveness affects Taiwanese toy customers` desire to purchase by utilizing social networking site . . .
  

   

  

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