Does tiktok and instagram affect brand awareness? empirical study on asiacommerce companies

HIGHLIGHTS

  • What: This research has practical implications for social media applications. The main focus of the research is to outline how these platforms can be used to enhance brand awareness for AsiaCommerce companies.
  • Who: hp and staciareviany from the Diponegoro University have published the paper: EMPIRICAL STUDY ON ASIACOMMERCE COMPANIES, in the Journal: (JOURNAL)
  • How: Data was collected using three methods observation interviews and documentation. Observations were carried out in the digital marketing division over a threemonth period. Based on the results of interviews with three sources it can be concluded that AsiaCommerce`s . . .

     

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