HIGHLIGHTS
SUMMARY
In this context, this study attempts to investigate the applicability of Tobler`s first law of geography to internet attention (An indicator to measure the active search behavior of internet users based on their subjective information needs, which characterizes the attention orientation of the public) in the hope of enriching and improving the theoretical perception of distance decay in the internet era. The results of the study can also help provide a reference for internet public opinion management, because internet attention is an indicator that characterizes the active information acquisition behavior of internet users . . .
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