HIGHLIGHTS
- who: Gaurav Nagpal and colleagues from the Birla Institute of Technology and Science, Pilani, India have published the article: DOI: 10.4018/IJEA.316539 *Corresponding Author, in the Journal: (JOURNAL)
- what: Using a scientific way of data collection from small and mid-sized retailers and from retail industry experts this study explores why the local retailers are reluctant to use analytics in their work and what can be done to make them more comfortable with the use of analytics. Facilitate the adoption of analytics in retail Based on the study of the above theory and . . .
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