HIGHLIGHTS
- who: Consumer-generated Marketing and colleagues from the (UNIVERSITY) have published the article: DOI: 10.4018/IJPSS.317920 *Corresponding Author, in the Journal: (JOURNAL)
- what: The aim of the study is to understand and to focus on profitable customers and The study aims to address this research gap. The study focused on conducting an analysis of mainly the markets in the United_States.
- future: Section 9 concludes the study with sub-sections 9.1 and 9.2 highlighting the limitations of the study and the avenues of future research respectively.
SUMMARY
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