HIGHLIGHTS
- who: from the Surya Prakash Sharma, Department of Computer Science and Engineering, DrAPJ Abdul Kalam Technical University, Lucknow, India have published the research work: DOI: 10.4018/IJSI.315734 *Corresponding Author, in the Journal: (JOURNAL)
SUMMARY
Review helpfulness is the part of business intelligence (BI) and plays a pivotal role for the e-commerce business to populate their sites with number of genuine reviews to assist customers by their products and services. Google provides cumulative rating of a product based on the reviews and rating that it receives from various sources like pbtech . . .
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