HIGHLIGHTS
- who: Wei Liu from the University of Newcastle, Australia have published the research work: Donation or Advertising? The Role of Market and Non-market Strategies in Corporate Legitimacy, in the Journal: (JOURNAL)
- what: The authors propose the following hypothesis: and boost investors confidence (Babajee et_al, 2021), which can lead to better corporate financial performance. To try to answer this question, the authors explore the role of two marginal conditions, corporate advertising intensity and corporate donations, from the perspective of corporate legitimacy and signaling theory, under the premise that media coverage can positively affect corporate financial . . .
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