Drivers of farmers` intention to use the digital agricultural management system: integrating theory of planned behavior and behavioral economics

HIGHLIGHTS

  • who: XiaoWei Wen from the College of Economy and Trade, Zhongkai University of Agriculture and Engineering, Guangzhou, Research Center have published the paper: Drivers of Farmers` Intention to Use the Digital Agricultural Management System: Integrating Theory of Planned Behavior and Behavioral Economics, in the Journal: (JOURNAL)
  • what: To measure the reliability of the questionnaire, the authors report Cronbach`s u03b1. For testing the fitness of the structural equation model, the authors report X2/DF, GFI, RMSEA, IFI, TLI, and CFI as well. Based on behavioral economics, this research examined how farmers` belief toward the digital . . .

     

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